How do you get heard? It is getting harder and harder to be seen and heard amongst all the streams of stuff being blasted out across all the platforms that unite us. So you have to stand out. But when everyone is standing out, or at lest attempting to, then no-one is standing out. It’s all very tricky.
Now I am over 70% of the way through the 100 blogs in 100 days challenge, I can tell you that just creating the content or writing the blog is not the one stop shop for getting heard. It is a step in the right direction, but it truly is only the tip of the iceberg.
Unless you have a large devoted following who are waiting to hear and read anything you put out, then you won’t have huge numbers actively, or indeed anyone, searching out your content. We all have to start somewhere, but it can be quite disheartening if the only people reading are you and your immediate contacts. To start with, you need to physically put your content in front of people.
Once you’ve exhausted all your avenues for putting your stuff within clicking distance of hopefully eager new viewers via social sharing, we have to go a little deeper.
So, if we take a moment to look at the things that do get heard, they all have a common theme and it is not that the content creator shouted more loudly; it is that people want to share them.
What makes people want to share? How can we connect better with our audiences and cause them to care about what we’re saying? How can we provoke a reaction which in turn prompts them to take an action (engage or share)?
These are three things that I think help.
- Write something relevant or relateable
- Promote conversation
- Make it easy to share
If only it were as simple as 1,2,3! So, how do you get heard?
This is post 73 of 100 blogs in 100 days.