Why The Numbers Don’t Matter

When you are blogging, there are numbers for everything: Numbers of blog visitors, numbers of page views, time spent on pages, percentage of click throughs, numbers from this country, numbers from that referral source, numbers of comments, numbers of likes & shares, and so it goes on.

numbers don't matter, people do

I don’t know if you are anything like me, but I don’t know hundreds of people in real life. I can’t visualise thousands of pairs of eyes all looking at the same thing. So when the numbers say XXXX people saw this post, my eyes glaze over.

The numbers don’t matter.

When I write a blog post, I am sitting alone, one on one with my computer. I can picture one person reading it (*even if it is only me) and so with that perspective, any number greater than one is irrelevant.

It is not a number reading the blog, it is a person.

Numbers don’t matter, but people do.

This is blog post 21 of 100 blogs in 100 days.
100 blogs in 100 days

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Ms Moem

Ms Moem is an English poet. Since 2007, she has taken thousands of commissions for personalised poetry. Bespoke poems make the best personalised gifts for weddings, anniversaries, birthdays and more! Commmission your personalised poem today! iwantapoem.com

2 thoughts on “Why The Numbers Don’t Matter”

  1. Good point. I thing that’s probably a good attitude when you are writing: like you are having a conversation with a friend.

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